Posts filed under ‘Blogging’

What Blog Platform Is Best For You?

Once you commit to keeping a blog regularly you will want to stay with your chosen platform.  Switching horses in midstream is at best no fun, and at worst, painful.  Lori’s article in our April Newsletter addresses the point that successful social social media efforts are the result of careful planning.

Small businesses are short on marketing budgets, so lets talk about free.
One of my favorite things!  Free blogs have limitations -especially when it comes to including advertising and linking to items you sell* – but if you are a small business that wants to use a blog to establish your expertise and generate more traffic to your website, then free is the way to go.

Cindy Meehan-Patton of Shelter Ecology just launched her blog to establish her expertise as a healthy interiors specialist.  She writes articles and then links back to her website where she sells inexpensive E-articles that provide more depth., and are all free blog services.  We recommended to Cindy because of its high popularity ranking with users, good article ranking in search engines, spam filters, and because we could train and support her efforts.  One thing doesn’t have are photo galleries.  She doesn’t need it, but a friend who is posting missionary relief work photos from Haiti was looking for a blog solution that did.  Doing your homework is critical.

Usability is also important.  In this instance Cindy wanted hands on support.  And we provide that for  But if you are a do-it-yourselfer we recommend signing up for each service you are interested in (hey, it’s free!) and testing so you can gain a true picture of which you like to work with, and which provides the best roundup of features to meet YOUR needs.

1) Research other blogs to get a feel for what you like and dislike.
If you run a keyword search on Google you can filter results to just see blogs.

2) Create your list of desired features and prioritize them as must haves, would like to haves and nice, but not important.

3) Research blogs to see what best matches your feature requirements.  Here are some resources to help get you started:

Great list of features to consider and a review of several blogging platforms including two free – WordPress and Blogger.

A user’s comparison of Blogger versus WordPress.  Very well written and easy to understand.

*List of free blogging sites that allow you to integrate AdSense ads


April 2, 2010 at 7:30 pm 1 comment

New To Blogging? 9 Useful (And Not So Obvious) Tips For Small Businesses

You have to start somewhere and while we can’t learn it for you, here are a few tips, that we felt aren’t very obvious to the new blogger, to help you on your journey. If we can save your business some time, or keep you from making beginner mistakes, then this post has done its job!

Continue Reading February 25, 2009 at 8:51 pm Leave a comment

Social Bookmarking Buttons: Free & Essential For Your Website and Blog

ShareThis: This is a handy little (free) service that provides a button you post on your website page (or blog) that allows others to share your information across a wide variety of networks such as Twitter, Facebook, by Email, and social bookmarking sites.

Continue Reading February 19, 2009 at 6:12 pm 1 comment

Your Captain On This Flight

We get lost in cyberspace -so you don't have to!

Dawn Robuck, CEO


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RSS Featured Client Blog: Shelter Ecology

  • 3 Unpublicized Dangers to Indoor Air; Part 3 – Pesticides November 23, 2010
     Wake UP! Termite (Pest) Control is an inescapable toxin in this world.  Every new home is required to apply termite protection in order to pass the building code inspection.  This danger does not dissipate over time without taking specific steps. International Code now allows safer solutions to this problem that do not involve residual chemical applications […]